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Permanent Signal

chg-cellucor-c4-original-2024-gen5

Cellucor C4 Original: Declared amount change

CONFIRMEDMAJOR materiality, recorded editoriallyReviewed July 29, 2026

The canonical DTC page transitioned from 150 mg caffeine to a fifth-generation formula with 200 mg caffeine, 2 g beta-alanine, Velox and PeptiPump. The page price shown alongside moved from $29.99 to $34.99 across the same two states.

FormulaSignal observed the earlier state on January 25, 2024 and the newer state on February 26, 2024. Those are observation dates, not the date the brand made the change.

CORRECTED · corr-unknown-basis-list-price-20260803

FormulaSignal corrected this Signal after publication. The finding stands with the corrected content below. Correction accepted August 3, 2026.

What we said: List price $29.99 to $34.99 on the homepage signal card, with observed standard price and price per serving increased 16.7% as commercial context

What the source showed: Both endpoint offer observations for 2024-01-25 and 2024-02-26 carry price_basis UNKNOWN. The record does not establish that either archived price was a list price rather than a promotional one, so neither the List price label nor a percentage move between them was supported.

Before and after

The material differences.

Declared facts and deterministic calculations remain labeled by their evidence.

Previous state observed
January 25, 2024
New state observed
February 26, 2024
Signal type
Declared amount change
Record category
FORMULA

  • DECLARED FACT COMPARISON

    Caffeine: 150 mg to 200 mg (+33.3%).

  • DECLARED FACT COMPARISON

    Beta-alanine: 1.6 g to 2 g (+25%).

  • OBSERVED PRICE, BASIS NOT COMPARABLE

    Observed price: $29.99 observed January 25, 2024, $34.99 observed February 26, 2024.

    Price basis recorded as UNKNOWN to UNKNOWN. The Record does not establish whether either figure was a list price, so no percentage is published from them.

  • OBSERVED PRICE, BASIS NOT COMPARABLE

    Price per serving: $1.00 observed January 25, 2024, $1.17 observed February 26, 2024.

    Price basis recorded as UNKNOWN to UNKNOWN. The Record does not establish whether either figure was a list price, so no percentage is published from them.

  • Servings per container held at 30 across both states.

RECORDED COMMERCIAL CONTEXT

Caffeine increased 33.3% and beta-alanine increased 25%. The observed page price moved from $29.99 to $34.99 and price per serving from $1.00 to $1.17, but neither endpoint records a price basis, so this is a movement between two observed prices and not a measured list-price increase.

Source evidence

Two dated endpoints bound the finding.

Limits and review

What this Signal does not establish.

Limitations

  • The evidence establishes an observation window, not an exact reformulation date.
  • An observation date is the date FormulaSignal read a source. It is not a manufacture date and not the date a change was made.
  • The window is based on nearest archived canonical states, not manufacture dates. Shopify metadata points to a likely February 20 DTC publication, and the legacy formula later coexisted on a hidden live page. Flavor is not resolved on either endpoint. Both are canonical DTC page states whose declared actives are presented product-wide rather than per flavor, so the comparison is like for like on actives and says nothing about flavor-specific excipients. Both offer observations carry price_basis UNKNOWN: an archived page shows the price displayed that day, and nothing on file establishes whether either figure was a list price or a promotion, so no percentage price change is published from them.
  • A price in this Signal does not have list basis recorded on both endpoints, so it is reported as two observed prices and no percentage is derived from it.
  • At least one endpoint did not record its claim set in full, so a claim present on one side and absent on the other is non-disclosure rather than removal.
  • At least one endpoint did not record its certification set in full, so a certification present on one side and absent on the other is non-disclosure rather than removal.
Review state
CONFIRMED for public use
Reviewed by
FormulaSignal
Review recorded
July 29, 2026
Evidence basis
Two dated source endpoints
Released
July 29, 2026. Record V1 releases a Signal on the date FormulaSignal records human review. No separate publication timestamp is recorded.

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